About Us – Sterling Supply Co

A Mississippi Business Built on Trust

STERLING SUPPLY CO LLC was founded by Aaron Baldwin in Gulfport, Mississippi, with a clear and simple mission: to make quality general merchandise accessible to every household, at prices that make sense. Growing up in the Gulf Coast community, Aaron witnessed firsthand how hard-working families often had to choose between quality and affordability — and he set out to change that.

What started as a small operation supplying essential goods to local customers has grown into a trusted online destination spanning electronics, fashion, home goods, fitness equipment, beauty products, books, toys, and food. Every single product in our catalog is chosen with care — evaluated not just for price, but for real, lasting value. We only offer what we'd confidently recommend to a friend.

At Sterling Supply Co, we believe shopping should feel good — from browsing through checkout to unpacking your order at home. That philosophy shapes everything we do: transparent pricing, honest product descriptions, straightforward returns, and customer support that actually responds. We're proud to be a Mississippi-born business serving customers across the country, and we're just getting started.

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5,000+

Happy Customers

30

Day Returns

Our Core Values

These four principles guide every decision we make — from the products we choose to the way we treat our customers.

Integrity

We are honest in everything — from product descriptions to pricing. No hidden fees, no misleading claims. What you see is what you get, every time.

Quality

Every product earns its place in our catalog. We research, evaluate, and stand behind what we sell — because your satisfaction directly reflects our standards.

Customer First

Your experience matters more than any single sale. We listen, we respond, and we work hard to make every interaction with Sterling Supply Co a positive one.

Community

We are proud to be a Mississippi business. We invest in our local community and strive to be a company that our neighbors — and our country — can be proud of.

AB

"I started Sterling Supply Co because I believe everyone deserves access to quality products at fair prices. That belief hasn't changed — and it never will."

Aaron Baldwin

Founder & CEO, STERLING SUPPLY CO LLC — Gulfport, Mississippi